Octopie is a conceptual boardwalk pizza restaurant and bar inspired by coastal living and time spent with friends and family. The brand was designed to feel playful, welcoming, and relaxed. The visual identity combines bold typography with illustrative elements to reflect the fun, laid-back atmosphere of a seaside destination. Octopie is positioned as both a casual dining experience and a social hangout, with a side bar that encourages lingering and post-beach enjoyment.
Pizza Boxes | Outdoor table tops
Octopie's Beer Glasses
Apparel and Merchandise
Advertising 
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